About us
Building Your Underwater Paradise
When designing an aquarium, we consider the essential elements that create a thriving aquatic ecosystem.
Explore the Wonders of Aquatic Life
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"Start with the customer - find out what they want and give it to them." - Paul Greenberg
Innovative aquariums
and sustainable aquatic solutions
Meet our team
Passionate experts dedicated to your aquatic journey
Tony Fred
Chief Executive Officer
Founder and chief visionary, Tony is the driving force behind the company. He loves to keep his hands full by participating in the selection of the best aquarium products, designing the store layout, and creating marketing strategies to enhance customer experience.
Mich Stark
Chief Aquatic Officer
Mich loves taking on challenges. With his multi-year experience as Commercial Director in the aquarium industry, Mich has helped the company to become a leading aquarium shop. Mich is among the best minds in the business.
Aline Turner
Chief Technical Officer
Aline is one of the iconic people in life who can say they love what they do. She mentors 100+ in-house aquarium specialists and looks after the community of thousands of aquarium enthusiasts.
Iris Joe
Chief Financial Officer
Our team of experts is committed to providing you with the best possible service and advice. With years of experience in the industry, we are confident in our ability to help you achieve your aquarium goals.